The Stonington Borough Merchants Association is an organization of merchants and businesses working together to promote Stonington Borough as a shopping, dining and one-of-a-kind tourist destination. Our mission is to coordinate marketing efforts and create opportunities for members to improve commerce, enhance the visitor experience and build value for Stonington Borough residents.

Why Join the SBMA? 

Unlike other regional chambers, The Stonington Borough Merchants Association focuses ALL of our efforts on promoting Stonington Borough. That means we gather data from our members, residents, partners, website and events to improve and enhance our strategy to drive traffic to your business

The SBMA’s Primary Objectives: 

  • Create awareness and promote Stonington Borough as a shopping, dining and one-of-a-kind tourist destination 

  • Coordinate, plan and execute marketing efforts, promotions and events 

  • Consolidate advertising, design and marketing costs for a bigger “bang for your buck” 

  • Create brand consistency, reduce redundant efforts and mixed messaging 

  • Work with non-profits, the Historical Society and other partners to cross-promote 

  • Improve the commercial success of Stonington Borough businesses 

  • Enhance the overall visitor experience 

What your Membership Dues Cover: 

  • website: maintenance, content, photography, analytics, member listing in business directory, image/description/contact information in Guides, merchant spotlights 

  • Social media content and management 

  • Print and digital advertising costs 

  • Printing and distribution costs

  • Membership dues to regional Chamber of Commerce

  • Overall strategy and planning for marketing campaigns and promotions for Borough-wide events: social media, digital content, materials, media submissions 

What are the Benefits of a SBMA Membership? 

  • Access to a growing and opted-in subscriber base 

  • Social media and online exposure to SBMA’s targeted and engaged followers 

  • Cross-promotion and networking opportunities with other local businesses 

  • Higher potential for local and national media attention 

  • Comprehensive and targeted marketing and design support that you don’t have to manage 

  • Results driven by a communication strategy with a singular, cohesive voice 


Merchants, restaurants, service businesses and landlords within the Stonington Borough footprint are welcome and encouraged to join the Stonington Borough Merchants Association. The footprint encompasses Route 1 to Stonington Point, from Lambert’s Cove / Stonington Harbor to Wequetequock Cove. 


For current rates or a membership kit, please contact us at one of the email addresses listed below.

Get Involved:

Meetings are held quarterly from 9:00 - 10:00 am at the Stonington Free Library. Agendas are provided and meeting notes are emailed to all members afterward. All members are encouraged to attend; support and participation is appreciated. The SBMA Board of Directors are volunteers who also run their own businesses, so please consider joining committees or enlisting your staff to help whenever possible. Thoughts and ideas are welcome! 

Board of Directors: 

Kyle Anderson, Fun Company 

Deborah Norman, Grand & Water Antiques 

Anne Fix, Yali Stonington 

General Contact:


Mailing address: PO Box 281, Stonington, CT 06378 

Join Us! 

Want to learn more about magical Stonington Borough? We’d also love to hear about your local business. If you would like to be added to our directory, submit an event or join the Stonington Borough Merchants Association, please email us at

Current Members Include:

A.K. Dasher Jewelry

Berkshire Hathaway HomeServices New England Properties

Black Orchid Jewelers

Bluebird Day Kids

Body By Bliss Pilates Boutique & Personal Training

Breakwater at Stonington Harbor

Carolyn Yost Estate Jewelry & Stonington Antiques Etc.

C. Kramer Interiors

Cove Ledge Package Store

Dime Bank

Dog Watch Café

Elizabeth's Hair Studio

Evergreen Building Systems, LLC.

Fun Company Sample Outlet

GLAZE Handmade

Grace Your Home

Grand & Water Antiques

Hungry Palette

Indigo Bleu

Indulge Coffee and Sandwich Co.

Inn at Stonington

J. Russell Jinishian Gallery, Inc.

La Grua Center

Macondo Coffee, Juices & Smoothies

Maggie Lee Designs

Michael McKinley & Associates

Milagro Café

New England Science & Sailing (NESS)

Noah's Restaurant

Orchard St Inn

Pup Stop Stonington Boutique and Barkery

Saltwater Farm Vineyard

Social Coffee Roasters

Stone Acres Farm

Stonington Community Center (COMO)

Stonington Consign to Design

Stonington Free Library

Stonington Village Improvement Association (SVIA)

Switz Real Estate Associates


The Stonington Historical Society (SHS)

The Velvet Mill

Tucci Design

Verdant Floral Studio

Village & Shoreline Properties

Water Street Café

Water Street Design Associates

Wm. Cole

Yali Stonington